Privacy Policy

Last updated: 30 September, 2024

This Privacy Policy outlines how Students of the Game (referred to as “we,” “our,” or “us”) gathers, uses, and shares personal information when you visit or make purchases from studentsofthegame.co.uk (the “Site”), interact with our services, or communicate with us in any form (collectively, the “Services”). In this policy, “you” refers to anyone using the Services, whether as a customer, a website visitor, or any other individual whose personal data we process.

Please take the time to read through this Privacy Policy carefully. By accessing or using any part of our Services, you are agreeing to the terms described herein. If you do not agree with any part of this policy, we recommend you discontinue use of the Services.

Updates to This Policy

We may occasionally update this Privacy Policy to reflect changes in our practices, new legal requirements, or operational adjustments. Any revisions will be posted here, with the “Last updated” date changed accordingly. In some cases, we may also provide additional notice through other means as required by law.

Information We Collect and How We Use It

Over the past 12 months, we have collected personal data from various sources to provide our Services effectively. The type of information we collect will depend on how you interact with us. Below is a breakdown of the data we collect, why we collect it, and how it is used.

1. Information You Provide to Us Directly

When you engage with the Services, certain information is shared directly with us, including:

  • Contact details: such as your name, address, phone number, and email address.
  • Order information: including billing and shipping details, payment confirmation, and transaction history.
  • Account details: like your username, password, and any security questions you have set.
  • Shopping information: data related to the products you view, add to your cart, or save to a wishlist.
  • Customer support information: any details you share with us when you contact customer service.

Providing this information may be necessary for certain functions of the Services. You can choose not to provide specific details, but this might restrict your access to some features.

2. Information Collected Automatically

We also collect certain information automatically as you browse the Site, which may include details about how you interact with the Services. This “Usage Data” includes:

  • Device and browser details: such as your IP address, browser type, and operating system.
  • Interaction data: like the pages you visit, the links you click, and your time spent on the Site.

We gather this information using cookies, web beacons, and similar tracking technologies to improve the Site’s performance and deliver a more personalized experience. For more information on cookies and how to control them, see the “Cookies” section below.

3. Information from Third-Party Sources

We also obtain information about you from third parties, including:

  • Payment processors: such as Stripe, PayPal, and Klarna, which collect your payment details to facilitate transactions.
  • Service providers: like WooCommerce, Google Analytics, and Klaviyo, which assist in analytics, marketing, and service functionality.
  • Social platforms: if you engage with us through platforms such as Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter).

Any third-party data shared with us is handled according to the terms outlined in this Privacy Policy.

Why We Collect Your Information

The personal data we collect serves various purposes, including:

  • Processing orders: to manage and fulfill your orders, process payments, and arrange shipping.
  • Improving our Services: to better understand user behavior and preferences, allowing us to optimize your experience.
  • Marketing: to send you promotional emails, product recommendations, and advertisements that may interest you, based on your interactions with our Site.
  • Security: to detect and prevent fraudulent or unauthorized activity, safeguarding both our business and your personal information.
  • Communication: to provide you with support and respond to your queries.

Cookies and Online Tracking

Like many online platforms, we use cookies and similar technologies to gather data about your interaction with the Site. Cookies help us:

  • Keep track of items in your shopping cart.
  • Analyze site performance and usage through tools like Google Analytics.
  • Customize your experience by remembering your preferences.

You can adjust your browser settings to refuse cookies, though doing so may affect how the Site functions.

Sharing Your Information

We share your personal data in specific circumstances, including:

  • Service providers: Companies that help us deliver the Services, such as payment processors, shipping partners, and customer support platforms.
  • Marketing partners: To show you relevant ads and promotions across platforms.
  • Business transactions: If we undergo a business merger or sale, your data may be transferred as part of the transaction.
  • Legal requirements: To comply with applicable laws, subpoenas, or legal processes.

We do not sell personal information, but we may share data with our advertising partners as permitted by law.

User-Generated Content

If you post a review or any other user-generated content, please be aware that this information will be publicly accessible. We are not responsible for how others may use or misinterpret the information you share publicly.

Data Security and Retention

We take reasonable measures to protect your data. However, no security system is foolproof, and we cannot guarantee the absolute security of your personal information.

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

  • Access: Requesting a copy of the personal data we hold about you.
  • Correction: Requesting corrections to any inaccuracies in your data.
  • Deletion: Requesting the deletion of your data, under certain conditions.
  • Opt-out: Opting out of certain uses of your data, such as targeted advertising.

To exercise your rights, you can contact us using the details below.

Contact Us

If you have any questions or would like to exercise your privacy rights, please contact us at:

Email: [email protected]
Address: 3 South Street, Eastbourne, BN21 1JA, United Kingdom

For data protection purposes, Students of the Game is the data controller of your personal information. Our representative for data protection matters in the EEA and the UK is Joe Walton.